Corporate design and licensing


Hausaufffahrt mit DAAD Fahnen

Corporate Design

Our corporate design is the visual expression of our organisation. Here you can download our logo in various formats and sizes.

Legal notice of use

The DAAD reserves the right to use its logo. Public use of the graphics offered for download is therefore only possible with the consent of the DAAD.
Please contact for further information.
Partners and beneficiaries who are contractually requested to use the DAAD logo and the financier logo should only send the pdf of the first publication of this project to this address for approval.

Logo variants

The logo of the German Academic Exchange Service is available in short form, consisting of the four letters DAAD, and as a variant of the four letters DAAD with the German-English addition "Deutscher Akademischer Austauschdienst"/"German Academic Exchange Service". The short form is available in blue and grey, the variant with the suffix in blue/black or grey/black.

Use of the logo for different applications

For smaller printouts or for use on a web page you should use one of the listed files in bitmap format (extension .png). Please note that you cannot change the file size of this pixel graphic. A conversion into other graphic formats is possible with any common image processing program such as Irfanview. For large-format printouts or a high-resolution printed product, you should use a vector graphic, which we provide in EPS format. This can be scaled at will, but cannot be displayed accurately in all programs or reproduced on all printers and, in particular, cannot be opened in the browser.

Please note that the distance between the word mark and the lower, upper and left edges of the white box (single height) is 80% of the height of the letter "D". The distance between the logo attachment and the right trim edge is twice as large.

DAAD logos for download

Creative Commons

Selected articles on are released under a Creative Commons Licence and marked appropriately. We are pleased about the adoption and distribution of the articles – in consideration of the licence deeds.

The following licences are available:

  • Creative Commons Attribution 4.0 International (CC BY 4.0)

Licence deed:

  • Creative Commons Attribution- NoDerivatives 4.0 International (CC BY-ND 4.0)

Licence deed:

Attribution & Sources

If you transfer or adopt the article, please note that the licence requires attribution of all sources and authors in future versions. Please use the following excerpt:

Translations (only for CC BY 4.0)

If you create a translation of this work, please also add the following disclaimer along with the attribution to future versions of this work: