Corporate design and licensing

Corporate design

Creative Commons



Corporate Design

The DAAD corporate design is the visual expression of our organization. It was completely redesigned in 2021, new logos in various formats and sizes can be downloaded here.

Please note the following informations prior to use:

Legal notice of use

The DAAD reserves the right to use its logo. Public use of the graphics offered for download is therefore only possible with the consent of the DAAD.
Please contact for further information.

Partners and sponsors who are contractually requested to use the logo of the DAAD and its financier’s, please send the PDF of the first publication for this project to this address for approval. Instructions for use can be found here. Further products can be implemented independently analogous to this sample, we are nevertheless pleased to receive further proof of PDFs and links to products featuring the DAAD logo.

Logo variants

The DAAD trademark with the supplement (“Deutscher Akademischer Austauschdienst / German Academic Exchange Service”) in the horizontal alignment is the standard logo of the DAAD and should always be used. It is available in various bilingual versions, which we can provide. In certain exceptional cases (e.g. due to lack of space on websites) the vertical logo variant can also be used. Variants without additional text can be used after consultation. The files can only be opened with appropriate graphics programs.

Please note that the protection zone around the DAAD logo specified in the files is not to be changed. The minimum distance to other design elements is generally one third of the size of the circle.
A funding notice must be added above the logo (e.g. funded by, financed by)

DAAD logos (german-englisch) for download

Contact: Corporate Media Team

Creative Commons

Selected articles on are released under a Creative Commons Licence and marked appropriately. We are pleased about the adoption and distribution of the articles – in consideration of the licence deeds.

The following licences are available:

  • Creative Commons Attribution 4.0 International (CC BY 4.0)

Licence deed:

  • Creative Commons Attribution- NoDerivatives 4.0 International (CC BY-ND 4.0)

Licence deed:

Attribution & Sources

If you transfer or adopt the article, please note that the licence requires attribution of all sources and authors in future versions. Please use the following excerpt:

Translations (only for CC BY 4.0)

If you create a translation of this work, please also add the following disclaimer along with the attribution to future versions of this work:


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service