How are digitalisation and technological innovation changing the economy? What new business models are needed to make companies fit for the future?

The Bachelor’s degree programme in Digital Business Management addresses these and other fascinating questions. Here, you will learn how companies think, work and strategically realign themselves in the digital age, from the development of digital business models to the successful implementation of technological innovations. The degree course combines economic basics with content from business information systems and offers you individual opportunities for specialisation. Through close collaboration with companies, practice projects and the possibility of an integrated work placement or study abroad, you will gain valuable insights into the real world of business. If you want to actively shape the digital transformation and lead companies into the future, this specialised and practice-oriented degree course is just right for you.

- Higher education entrance qualification (HZB)
- Student orientation process: www.was-studiere-ich.de
- Selection criteria: Average grade of the HZB, vocational training or internships, extracurricular achievements