Students enthusiastic about marketing or young professionals with a first academic degree in Business Administration or a related degree course with a Business Administration component (at least 50 percent). Interest in digital change and different cultures, desire for a creative and at the same time analytical degree course oriented towards application, and enjoyment in project and team work.

First professionally qualifying certificate of academic degree (usually Bachelor's degree) with an overall grade of at least 2.3 or better with a standard period of study of 7 semesters (210 CP) in the subject area Business Administration or in a related degree course where Business Administration accounts for at least 50% of the course, as well as methodological competence in the form of at least 5 CP in Mathematics or Statistics. English language skills as indicated.
The bilingual Master’s degree programme can also be completed with a double degree at Edinburgh Napier University or the Université de Montpellier.

First professionally qualifying certificate of academic degree (usually Bachelor's academic degree) with an overall grade of at least 2.3 or better with a standard period of study of 7 semesters (210 CP) in the subject area of Business Administration or in a related degree course where Business Administration accounts for at least 50% of the course, at least 5 CP from the area of Mathematics or Statistics, English B2
With an international Bachelor’s degree: Proof of sufficient proficiency in German, typically by demonstrating B1 or 260 course hours.