Study Type

undergraduate

Admission semester

Winter Semester only

Focus

Controlling, Logistics, Finance, (Social Media)-Marketing, Computer Science, Web Technologies

Annotation

Who does not shop online? Online business continues to grow. Shopping via mobile apps or social media channels such as YouTube is not uncommon. But what is behind an online shop? What products or services are sold there? Who are the customers? Who are the sellers? How does online trading work? Online trade is only a small portion of e-commerce. Online communication, sales and commercialisation, payment processes, marketing and design are further key components. Along the digital purchasing process, students deal with all important topics and thus become experts. E-commerce combines business administration (controlling, logistics, finances) and (social media) marketing with computer science and web technologies. The course at the Ruhr West University of Applied Sciences is one of the few, especially in western Germany, that is relevant to the profession and explicitly designed for online trade and commerce.

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

General or subject-restricted higher education entrance qualification, entrance qualification for universities of applied sciences or an entrance qualification recognised as equivalent as part of the vocational qualification.

Tuition fees

The University Ruhr West does not charge tuition fees. However, students must pay a semester contribution. https://www.hochschule-ruhr-west.de/studium/vor-dem-studium/studienfinanzierung