Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Online Marketing, Sales & Distribution, Digital Business

Annotation

Developing marketing strategies and evaluating their success, researching consumer behaviour or setting and monitoring the prices of products: these and many other exciting tasks await you in marketing. With a degree programme with vocational and academic elements in Marketing Management, you prepare specifically for this field of activity. Your curriculum includes topics such as market research, communication and brand policy as well as digital business models. In addition, you will deal with the current trends in marketing. You will learn all about the practical side of the profession during the course: on the basis of case studies and during your work at your practice partner. Depending on the location, your course will be offered either as a degree programme with vocational and academic elements or as a dual-degree myStudium course. Both models offer you interactive learning materials and lots of other benefits. In a degree programme with vocational and academic elements, you will attend lectures on campus or virtually two days per week. In the dual myStudium at IU, you can also use our learning AI and deepen your knowledge in regularly held accompanying events.

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

General or subject-specific higher education entrance qualification Without a school leaving certificate confirming general or subject-specific higher education entrance qualification, entry is possible if you meet one of the following conditions: - completed at least two years of vocational training and at least three years of professional experience in the profession you have trained in - successful passing of the Master Craftsperson’s examination - successful completion of a course as a state-certified Technician or state-certified Business Economist

Tuition fees

More information regarding tuition fees

At the IU you pay EUR 0 because your practice partner pays your tuition fees.