Choose this degree course if you see your future in marketing management, marketing and distribution or customer service and want to view CRM not only as a purely technological solution, but also want to manage customer relationships holistically.
The unique Master's degree course opens up a variety of job opportunities in companies, NPOs or institutes of all industries not only in service and industrial markets but also in e-commerce, trade, high-tech industries, etc.

career-integrated Master's degree with e-learning and self-study sections as well as seminar phases with a strong practical component (current employment or employment contract not required)

Online/hybrid seminar phases: approx. 15-20 seminar phases, usually once a month on Fridays and Saturdays during the first three semesters, Master's thesis in the fourth semester

Applications are possible at any time until the maximum number of participants has been reached

The career-integrated Master’s degree course in Customer Relationship Management is set up at the Chemnitz University of Technology Centre for Knowledge and Technology Transfer (ZWT). It is realised in cooperation with TUCed –An-Institut für Transfer und Weiterbildung GmbH (TUCed)

- First certificate of academic degree with at least 180 ECTS, regardless of subject
- At least one year of professional experience (work placements are recognised)