Customer Relationship Management (CRM)part time degree programmes for professionals, part time

  • Master of Business Administration


  • 4 semesters

    Standard period of study (amount)

  • Chemnitz


Overview and admission

Study Type


Admission semester

Winter Semester only

Area of study
  • Business Administration
  • Marketing, Distribution
  • Business Management, Organization Management

Relationship Marketing, Big Data, Social Media, Databases, CRM, Customer Relationship Management, Customer Relationship Management, Online Marketing, Direct Marketing, Sales Management, Change Management, Marketing, Customer Loyalty, Buyer Behaviour, Project Management and Data Management, Business Informatics, Business Processes

Target group

Choose this degree course if you see your future in marketing management, marketing and distribution or customer service and want to view CRM not only as a purely technological solution, but also want to manage customer relationships holistically. The unique Master's degree course opens up a variety of job opportunities in companies, NPOs or institutes of all industries not only in service and industrial markets but also in e-commerce, trade, high-tech industries, etc.


career-integrated Master's degree with e-learning and self-study sections as well as seminar phases with a strong practical component (current employment or employment contract not required) Online/hybrid seminar phases: approx. 15-20 seminar phases, usually once a month on Fridays and Saturdays during the first three semesters, Master's thesis in the fourth semester Applications are possible at any time until the maximum number of participants has been reached The career-integrated Master’s degree course in Customer Relationship Management is set up at the Chemnitz University of Technology Centre for Knowledge and Technology Transfer (ZWT). It is realised in cooperation with TUCed –An-Institut für Transfer und Weiterbildung GmbH (TUCed)

Admission modus

open admission

Admission requirements (Link)

Admission requirements

- First certificate of academic degree with at least 180 ECTS, regardless of subject - At least one year of professional experience (work placements are recognised)

Lecture period
  • 09.10.2023 - 02.02.2024
  • 02.04.2024 - 12.07.2024

Application deadlines

Winter semester (2023/2024)
  • Deadlines for International Students from the European Union

    continuous application possible

  • Deadlines for international students from countries that are not members of the European Union

    continuous application possible

  • Application deadline for Germans and inhabitants

    continuous application possible

  • Enrollment deadline for Germans and foreign students

    Extension period for enrolment: by 01/10/2021

Tuition fee

EUR 13,980 total tuition fees + EUR 550 total examination fees (EUR 137.50 per semester)

Languages of instruction

Main language


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service