Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Social Media Marketing and Digital Brand Management, Search Engine Marketing, Digital Service, Data Analysis and Visualisation, Digital Business, Specialisations (e.g. Social Media Marketing and Digital Brand Management, Search Engine Marketing, Market Research and Application)

Annotation

There is hardly any area of economic life and the private sector that is not influenced by digitisation. In order to fully exploit the potential benefits of digitisation for marketing, the various specific online channels need to be set up and (if necessary) new ones created. Therefore, professionals with up-to-date expertise in technologies and developments in marketing are in demand. Digital marketing and social media are fast-growing areas that offer numerous exciting career opportunities. However, specialists must combine interdisciplinary knowledge from business, marketing, e-commerce, usability, etc. with innovative ideas in order to implement digital campaigns in a user-oriented manner. Students of the Digital Marketing and Social Media Bachelor´s degree course learn everything they need to ensure the best possible online presence for their company!

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

General higher education entrance qualification (Abitur) or subject-specific higher education entrance qualification; if you have completed vocational training with corresponding professional experience, you can also start a trial course without these academic degrees

Tuition fees

319.00 EUR / Month

More information regarding tuition fees