With its study offer, DHBW Heilbronn has become the number-one address for young talent in and beyond the region. In the Business Administration degree courses Trade, DLM, FM, TM, DCM, since 2019 W-T-M, since 2020 Business Information Systems and now also Personalised Nutrition, almost 1,600 students are currently learning in small groups of max. 30 people with intensive support. On a modern downtown campus, the university also offers a state-of-the-art laboratory centre.

A Master's academic degree is offered at DHBW through the DHBW Centre for Advanced Studies (CAS).

When selecting the international partner universities, it is important to prepare students from both universities for a professional activity for the target markets of the respective country and to convey the importance of intercultural understanding for international cooperation. Important pillars of the internationalisation strategy at the DHBW Heilbronn are short programmes, international undergraduate students, English-language courses on campus and various multinational research projects, especially student and lecturer exchanges.

The department has modern equipment for practical teaching and research. Students use microscopes to examine cells, tissues and microorganisms, digital temperature-measuring devices for food and cold chains, and the DERMALUX Checkbox UV lamp to train in hand hygiene. Physical parameters are recorded with the Seca mBCA Ultra scale and the Biozoom device, while fitness equipment such as the Life Fitness Indoor Cycle IC5 and the Vario Port permit measurements of ECG, EMG, EEG, pulse rate and skin conductance.

In the "Personalised Nutrition" subject area, DHBW Heilbronn and partners from universities and non-university institutions conduct research into individual nutrition strategies that take physiological, genetic and lifestyle-related factors into account. With the use of AI, sensor technologies and medical devices, digital tools are developed to personalise dietary recommendations. The aim is to promote the transfer of research into practical applications and to provide consumers with sound, health-oriented solutions.

DHBW Heilbronn is located on a modern and dynamic inner-city campus, along with other universities, and offers an attractive and innovative learning environment. Students profit from a state-of-the-art library (LIV), a new cafeteria and a diverse range of university sports. Coordinated public transport tickets, a high-quality Studium Generale as well as cultural offers such as vernissages, exhibitions, an Advent concert and flat-rate tickets to theatre performances complete campus life. A separate Green Office rounds off the commitment to sustainability.