With its study offer, DHBW Heilbronn has become the number-one address for young talent in and beyond the region. In the Business Administration degree courses in Trade and Commerce, DLM, FM, TM, DCM, since 2019 W-T-M, since 2020 Business Information Systems and now also Data Science & AI as well as Personalised Nutrition, there are currently nearly 1,600 students learning in small groups of max. 30 people with intensive support. On a modern downtown campus, the university also offers a state-of-the-art laboratory centre.

A Master's academic degree is offered at DHBW through the DHBW Centre for Advanced Studies (CAS).

When selecting the international partner universities, it is important to prepare students from both universities for a professional activity for the target markets of the respective country and to convey the importance of intercultural understanding for international cooperation. Important pillars of the internationalisation strategy at the DHBW Heilbronn are short programmes, international undergraduate students, English-language courses on campus and various multinational research projects, especially student and lecturer exchanges.

Hanyang University, Südkorea; University of California San Diego, USA; Universidad Pablo de Olavide, Spanien; Southern Institue of Technology, Neuseeland; Durban University of technology, Südafrika; California Polytechnic State Unversity, USA; Dogus University, Türkei; Dublin Business School, Irland

A wide variety of practical tests on purchasing and consumer behaviour can be carried out in the state-of-the-art laboratory centre of DHBW Heilbronn. Sensor technology, culinary, hygiene, service, consumer and media labs are available for this purpose. Business simulations and tools for surveys and evaluations (SPSS) can be used at any time. All lecture rooms are equipped with modern smartboards and digital flipcharts. Students of all degree courses test AI-supported gadgets and innovative tools for their respective subject areas.

Since its foundation, the University of Applied Sciences Baden-Württemberg (DHBW) Heilbronn has been successful in the field of research. A special role is played by educational research, in which the Studienakademie has already been able to win numerous Europe-wide and internationally funded projects and often acts as a consortium leader. Another important aspect of research at DHBW Heilbronn is the dovetailing with the study profiles and the area of the core competence of food. DHBW is also a European EU4Dual consortium partner. AI is becoming increasingly important at DHBW, especially in the HN ecosystem.

The DHBW Heilbronn is located on a modern and dynamic inner city campus together with other universities and offers its students an attractive and innovative learning environment with a state-of-the-art library (LIV), a new cafeteria and a diverse range of university sports. There are also public transport tickets tailored to the semester schedule as well as a top-class Studium Generale. Previews and exhibitions in the rooms of the university, an annual Advent concert and a theatre flat rate complete the offer. There is a specially set up Green Office at Baden-Württemberg Cooperative State University (DHBW) Heilbronn.