The economic part of the university describes itself as the 'Entrepreneurship University' and tries very deliberately to combine university theory with entrepreneurial practice - with lecturers who know the reality of the company very well and thus teach about concrete examples and enliven exciting case studies.

The growing importance of international exchange and the consideration of intercultural skills are underlined by the explicit offer of corresponding courses in the respective curricula of the individual degree courses. In addition, there are mandatory stays abroad in most courses. Our university has a strong international orientation, both in terms of its teaching staff and its student body. In the winter semester 2022/23, around 90% of the first-year students came from abroad.

CEU San Pablo; California State University Northridge; ESCE (Ecole Supérieure du Commerce Extérieur); Fontys; ISCTE (Instituto Universitário de Lisboa); UAB (Universitat Autònoma de Barcelona); Torrens University; University of California, Santa Barbara; Laurea University of Applied Sciences; Anglia Ruskin University

The university has a small library with course reserves of the important basics; The trained librarian enables anyone interested to get a professional introduction to the most important digital databases. It also has VR labs, audio and video labs, a social media war room in Hamburg, as well as PC clusters and rental options for cameras, laptops, etc.

Application-oriented research is an elementary component of practice-oriented teaching, which is a hallmark of the UE's educational model. At the heart of our research is the concept of "human-centred innovation". “Human” in this context stands for ethical, sustainable and experience-oriented. For the UE, this means pursuing an interdisciplinary and agile research strategy that adapts to market requirements and enables innovative combinations of research content. We make our research as open as possible through the development of the UE publisher.

The Diversity Manager is available as a contact person for diversity. The campus CO2 footprint is kept as low as possible for students through the public transport ticket and sustainable use of resources (e.g. avoidance of paper printing).