A wide range of options, blended learning, bilingualism, thinking laboratories, configurable lecture halls, integrated practice projects, excursions, general studies.

Bilingualism, semesters abroad, internships abroad, a wide range of foreign languages, international teaching staff, over 100 partner universities worldwide with active outgoings and incomings, International Day, Global Classrooms.

American University Cairo, Kairo, Ägypten; ESAN University Peru, Lima, Peru; Universidad de Valencia, Valencia, Spanien; Universidad de Monterrey, Monterrey, Mexiko; Kingston University, London, Vereinigtes Königreich; Università di Bologna, Bologna, Italien; Nagoya University of Commerce & Business, Nagoya, Japan; Universidad de las Islas Baleares, Palma de Mallorca, Spanien; Universidad Nacional de la Plata, La Plata, Argentinien

IT rooms, VR laboratory, sensor technology laboratory, video conference room, group and meeting rooms with diverse media equipment, largest university library in Baden-Württemberg with over 400,000 media, global classrooms, SPSS and SAP software, market research institute.

Cooperation with the Heilbronn Institute for Applied Market Research (HINFAM), in which specialist practical research is carried out across the board. These are primary surveys on brand awareness in the hotel and tourism industry as well as guest and employee satisfaction. This is done in cooperation with practitioners in the field (in particular DEHOGA, IHA and the trade press such as ahgz, fvw, food service).

Modern educational campus in the heart of the city of Heilbronn; Equality and Diversity Department; Council for Sustainable Development; Certification as a family-friendly university; Focus on sustainability and AI in the degree programmes