The qualification goal lies in imparting Business Administration, Psychological and Methodological skills and preparing them for professional activities in the areas of HRM, consulting and market research. In addition to classic teaching formats, innovative teaching formats (e.g. flipped classroom, workshops, video-based teaching, case studies) are offered. Learned content is deepened in project work and transfer is practised via applied practice projects. The practical relevance of the teaching content is provided by the practical experience of the professors and lecturers.

The qualification target is to provide further qualification in practice and method-oriented science based on an initial certificate of academic degree in business or psychology. Students learn to view economically relevant issues from an economic and psychological perspective and develop innovative solution and transformation concepts for complex organisations and markets. In addition to classic teaching formats, project work affords a deeper substantive examination in which practical relevance is provided by the practical experience of the instructors.

The university offers an interdisciplinary certificate for intercultural competencies . Language courses are offered to all students. A semester abroad or an additional academic degree from a partner university can be integrated into the course of study or a change to the "B.Sc. International" with 1 year abroad is possible. Intercultural experience can be gained through work placements abroad, semesters abroad or short international stays (including summer and winter schools).

Metropolia University of Applied Sciences, Finnland; Edinburgh Napier University, Schottland; Tatung University, Taiwan; Universidad Autónoma de Yucatán, Mexiko; Hosei University, Japan; UNIE Universidad de Madrid, Spanien; Universiti Teknologi Mara, Malaysia; Tecnológico de Monterrey, Mexiko; Chitkara University, Indien; San Diego State University, USA

To support teaching and research, access to several literature databases relevant to the degree program (e.g. Business Source Premier, PsychARTICLES, PsychINFO) has been set up, which in addition to research also provide access to current research work. There is also access to Statista.de, an online portal for survey statistics. Via the business psychology lab, teaching staff and students have access to presentation material, hardware (e.g. VR/AR, eye tracker, biophysiology), software (e.g. Jamovi, UniPark, MAXQDA, facereader) and a large test library.

The research activities of the faculty focus especially on the topics of "Acceptance Research" and "Transformation". In both areas, the faculty is involved in various third-party funded projects (e.g. iCity: Urban Transformation). The results of the acceptance research are displayed via the transfer platform "acceptCelab.com". The department aso manages the start-up centre "PlanG" and the network "Together Against Burnout". (Former) students are actively involved in all projects.

The Bachelor's programme in Business Psychology at HFT Stuttgart is characterised by strong practical networking and international options. The development of applied research and methodological skills, as well as transdisciplinary and intercultural skills are promoted. In many events, the ability to reflect and criticise is encouraged through prompt and intensive feedback on the work performed. Students become involved early on in research projects on central university topics (e.g. "sustainability") (e.g. in the "healthy university" project).