With its study offer, DHBW Heilbronn has become the number-one address for young talent in and beyond the region. In the Business Administration courses Trade, DLM, FM, TM, DCM, since 2019 W-T-M, since 2020 Business Information Systems and now also Personalised Nutrition, almost 1,600 students are currently learning in small groups of max. 30 people with intensive support. On a modern downtown campus, the university also offers a state-of-the-art laboratory centre.

A Master's academic degree is offered at DHBW through the DHBW Centre for Advanced Studies (CAS).

When selecting the international partner universities, it is important to prepare students from both universities for a professional activity for the target markets of the respective country and to convey the importance of intercultural understanding for international cooperation. Important pillars of the internationalisation strategy at the DHBW Heilbronn are short programmes, international undergraduate students, English-language courses on campus and various multinational research projects, especially student and lecturer exchanges.

A wide variety of practical tests on purchasing and consumer behaviour can be carried out in the state-of-the-art laboratory centre of DHBW Heilbronn. Sensor technology, culinary, hygiene, service, consumer and media labs are available for this purpose. Business simulations as well as tools for surveys (Unipark) and evaluations (SPSS) can be used at any time. All lecture rooms are equipped with modern smartboards and digital flipcharts. Students of all degree courses test AI-supported gadgets and innovative tools for their respective subject areas.

Since its foundation, DHBW Heilbronn has been successful in research and educational projects, often funded throughout Europe, and as a consortium leader. Emphasis is placed on the integration with the study profiles and the core competence in food. In wine technology management, cellar technology, sensor technology, quality management and marketing are investigated along the entire value chain. Projects such as "wAInbau 4.0" for AI support in viticulture and "ImPACT OOH" for new sales channels demonstrate the practical orientation.

The DHBW Heilbronn is located on a modern and dynamic inner city campus together with other universities and offers its students an attractive and innovative learning environment with a state-of-the-art library (LIV), a new cafeteria and a diverse range of university sports. There are also public transport tickets tailored to the semester schedule as well as a top-class Studium Generale. Previews and exhibitions in the rooms of the university, an annual Advent concert and a theatre flat rate complete the offer. There is a specially set up Green Office at Baden-Württemberg Cooperative State University (DHBW) Heilbronn.