Teaching is characterised by a high level of practical relevance, project-oriented work and close exchange with partner companies. Case studies, practice projects and dual structures promote the transfer between theory and application. Small learning groups, individual supervision and lecturers with professional experience ensure high teaching quality and immediate career orientation.

In the Master's degree programme, the focus is on strategic, international and research-oriented skills development. Teaching formats such as case studies, consulting projects and leadership workshops promote analytical and entrepreneurial thinking. Combining academic depth and practical project work with companies offers targeted preparation for positions in management.

The department is strongly internationally networked through English-language degree programmes, worldwide partner universities and exchange programmes as part of Erasmus+. Hybrid teaching formats and Blended Intensive Programmes (BIP) foster intercultural cooperation in international project teams. Students can take subject-specific foreign language modules and international case studies, with projects and guest lecturers growing the global practical relevance.

Coventry University, Coventry, UK; ISCOM, Paris, Frankreich; Hogeschool, Rotterdam, Niederlande

The department has media, marketing and computer laboratories with modern equipment featuring the latest hardware and software for data analysis, media production and digital project management. Students have access to subject-specific databases, statistics and analytical tools (e.g. SPSS, Google Analytics, Brandwatch) and learning platforms. IT-supported teaching environments and project rooms support practice-oriented, collaborative work.

The department conducts application-oriented research on current topics in the digital economy, media and communication economics, brand management, sustainability management and consumer behaviour. Ongoing projects are being developed in cooperation with companies, agencies and research partners. Collaborations with non-university institutions such as innovation laboratories and industry associations promote transfer, publications and practice-relevant findings.

The department attaches special importance to sustainability, diversity and social responsibility. Topics such as sustainable business, ethical management and inclusion are firmly anchored in the curriculum. Inter-disciplinary projects promote social skills and the ability to reflect. Equality, Mental Health and Diversity Weeks initiatives strengthen an inclusive learning environment and promote respectful, values-based collaboration.