With its study offer, Baden-Württemberg Cooperative State University (DHBW) Heilbronn has become the number-one address for young talent in and beyond the Heilbronn region. In the Business Administration SG Trade, DLM, FM, TM and DCM as well as since 2019 in the W-T-M degree course and since 2020 also in Business Information Systems, almost 1,600 students are currently learning in small groups of max. 30 students with intensive support from their professors and lecturers. As an active agent in shaping Heilbronn, the city of knowledge, DHBW Heilbronn is located on a modern city-centre campus and has a state-of-the-art laboratory centre.

A Master's academic degree is offered at DHBW through the DHBW Centre for Advanced Studies (CAS).

When selecting the international partner universities, it is important to prepare students from both universities for a professional activity for the target markets of the respective country and to convey the importance of intercultural understanding for international cooperation. Important pillars of the internationalisation strategy at the DHBW Heilbronn are short programmes, international undergraduate students, English-language courses on campus and various multinational research projects, especially student and lecturer exchanges.

Universidad Pablo de Olavide, Spanien; Sookmyung Womens University, Südkorea; Nanyang Polytechnic, Singapur; Dublin Business School, Irland; Universitat Autonoma de Barcelona; Napier University, UK; Universitá di Parma, Italien; The Hong Kong Polytechnic University, Hong Kong

A wide variety of practical tests on purchasing and consumer behaviour can be carried out in the state-of-the-art laboratory centre of DHBW Heilbronn. Sensor technology, culinary, hygiene, service, consumer and media labs are available for this purpose. Business simulations as well as tools for surveys (Unipark) and evaluations (SPSS) can be used at any time. All lecture rooms are equipped with modern smartboards and digital flipcharts. Students of all degree courses test AI-supported gadgets and innovative tools for their respective subject areas.

Since its foundation, the University of Applied Sciences Baden-Württemberg (DHBW) Heilbronn has been successful in the field of research. A special role is played by educational research, in which the Studienakademie has already been able to win numerous Europe-wide and internationally funded projects and often acts as a consortium leader. Another important aspect of research at DHBW Heilbronn is the dovetailing with the study profiles and the area of the core competence of food. DHBW is also a European EU4Dual consortium partner. AI is becoming increasingly important at DHBW, especially in the HN ecosystem.

The DHBW Heilbronn is located on a modern and dynamic inner city campus together with other universities and offers its students an attractive and innovative learning environment with a state-of-the-art library (LIV), a new cafeteria and a diverse range of university sports. There are also public transport tickets tailored to the semester schedule as well as a top-class Studium Generale. Previews and exhibitions in the rooms of the university, an annual Advent concert and a theatre flat rate complete the offer. There is a specially set up Green Office at Baden-Württemberg Cooperative State University (DHBW) Heilbronn.