Practice-oriented training (teaching content and styles, e.g. seminar-style courses, case studies, PC-supported simulations, group and project work), small group principle, teaching inter-disciplinary key skills (independent initiative and responsibility; Creativity; Logical and conceptual thinking as well as communication skills, team skills and assertiveness), proven industry experts who establish a current connection to practice, application-oriented research (theory-practice projects).

Practice-oriented training (teaching content and styles, e.g. seminar-style courses, case studies, PC-supported simulations, group and project work), small group principle, teaching inter-disciplinary key skills (independent initiative and responsibility; Creativity; Logical and conceptual thinking as well as communication skills, team skills and assertiveness), proven industry experts who establish a current connection to practice, application-oriented research (theory-practice projects).

International Marketing Week (BIP) and various case competitions (degree course in Business Administration, Marketing and Media Management); Dual-degree programme in International Marketing and Communication with the Karlstad University (SWE)

PC clusters, media lab, video conferencing room, market research lab with call centre and eye-tracking system, workspace for video and audio editing, project work rooms, video equipment, film equipment, software for video and image editing.

Together with national and international partners from industry, business and associations, the professors conduct application-oriented and practical research. The research profile in the subject area of Economics is shaped by the competence fields of Social & Behavioural Sciences as well as Sports & Cultural Management.

The Department for Equality and Diversity supports Heilbronn University of Applied Sciences (HHN) in its mission to create equal opportunities and promote diversity. Current projects in the department include the family-friendly university audit, anti-discrimination work, activities to promote women and international students and support for the multi-faith space. Fields of action in sustainable development concern the areas of teaching, research, governance, operations and society.