Business Administration, Course of study
Strategic Marketing Management (M.A.)
General facts
- Total credits
120
- Standard period of study
4 semesters
- Contact with work environment
8/12 points
- Practical elements in the degree course
Compulsory internship with 12 ECTS; 120 ECTS for practical focused courses
Students and graduations
- Number of students
11
- Graduations in appropriate time
85.5 %
- Gender balance
36:64 [%m:%f]
International orientation
- International orientation of the degree course
9/10 points
- Share of foreign language courses
30 %
- Study abroad
compulsive; compulsory internsip abroad possibly; Thesis abroad possibly
- Combined study programme with foreign HEI
yes, degree compulsive
- International orientation: Studies abroad
4/10 points
- International orientation: Students mobility
3/3 points
- International orientation: Share in foreign language
2/3 points
- International orientation: Credits for courses in intercultural competence
2 Points
Further information provided by the department
Joint-Degree-Universities
Bond University, Australien, Edinburgh Napier University, Edinburgh, Großbritannien; University Ramon Llull, Barcelona, Spanien
Legend
Groups
green
yellow
red
not specified
Acronyms
(S) = Students' judgements
(F) = Facts
(P) = Professors' judgements
Units
Value in percent
Value in points
Euro
Thousand Euro
Last Update 2026: Data collected by the CHE Center for Higher Education