Media Culture and Media Industryfull time

  • Master of Arts


  • 4 semesters

    Standard period of study (amount)

  • Bayreuth


  • expired (Non-EU)

    Please enquire

Overview and admission

Study Type


Admission semester

Winter Semester only

Area of study
  • Media Culture
  • Media Management

Theory of Media Culture, Media History, Media Law, Media Management, Forms of utilising audiovisual and digital media, Sports media

Target group

Graduates and students of humanities, political theory, economics or information science-oriented degree courses


International focus: Regular guest lectures from overseas academics and researchers, exchange programmes with several partner universities. Partner universities: Sorbonne, Paris I\; CRI, Centre de Recherche sur l'Intermédialite, Université de Montréal\; Chosun University, Gwangju, South Korea\; Sorbonne Novelle, Paris III and Université du Québec à Montréal, UQAM

Admission modus

open admission

Admission requirements (Link)

Admission requirements

Admission mode: Aptitude test Admission requirement: Bachelor's, Master's, Magister, Diplom, State Examination or an equivalent final examination at a German or foreign institution of higher education\; must be in a Humanities-, Political Science-, Economics- or Information Science-oriented subject with at least a Good result, and for law students at least a Satisfactory result (at least 7.5 points). Proof of an adequate command of English and French (for example, via the TOEFL, ALTE or UNIcert tests, school leaving certificate or similar). Successful completion of an aptitude assessment procedure. Application deadline 15/ 07.

Lecture period
  • 15.04.2024 - 19.07.2024
  • 14.10.2024 - 07.02.2025

Application deadlines

Winter semester (2024/2025)
  • Application deadline for Germans and inhabitants

    For more information, please see

  • Deadlines for International Students from the European Union

    No information

  • Enrollment deadline for Germans and foreign students

    For more information, please see

  • Deadlines for international students from countries that are not members of the European Union

    Expired (Universitywide deadline)

    15.7. (winter semester) and 15.1. (summer semester)

Languages of instruction

Main language


Further languages

English, French

DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service