Business Psychology full time
- Degree
- Bachelor of Science
- Bachelor
- Standard period of study (amount)
- 7 semesters
- Location
- Neu-Ulm
- Deadlines
- January 2027 (Germans and inhabitants)
- January 2027 (EU)
- January 2027 (Non-EU)
Overview and admission
Study Type
undergraduate
Admission semester
Summer and Winter Semester
Area of study
- Psychology
- Personality Psychology
- Social Psychology
- Business, Occupational, and Organisational Psychology
- Business Administration
- Marketing, Distribution
Focus
Strategic Market Intelligence, Marketing, Branding, Strategy, Organisation Development and Consulting, Human Resources and Staff Management, Applied Psychodynamics (Coaching, Crisis Management)
Annotation
What makes people tick? And what about groups? Crowds? Markets? The degree in Business Psychology (BSc) at HNU (Neu-Ulm University of Applied Sciences) prepares you for occupations in the fields of
Marketing & Consumer Behaviour
Personnel & Organisation
Communication, Collaboration & Crisis Management.
The theoretical training in Business Psychology is based on 3 pillars: Economics, Psychology and Quantitative & Qualitative Methods.
The dual-language theoretical training is taught by professors and lecturers with practical experience and complemented by a practical semester and a practice-oriented academic thesis, which are usually supervised in cooperation with companies/organisations/authorities.
Marketing & Consumer Behaviour
Personnel & Organisation
Communication, Collaboration & Crisis Management.
The theoretical training in Business Psychology is based on 3 pillars: Economics, Psychology and Quantitative & Qualitative Methods.
The dual-language theoretical training is taught by professors and lecturers with practical experience and complemented by a practical semester and a practice-oriented academic thesis, which are usually supervised in cooperation with companies/organisations/authorities.
Lecture period
- Winter semester 2026/2027: 05.10.2026 - 18.01.2027
- Summer semester 2027: 15.03.2027 - 02.07.2027
Application deadlines
Winter semester (2026/2027)
Deadlines for International Students from the European Union
Expired
Deadlines for international students from countries that are not members of the European Union
Expired
Application deadline for Germans and inhabitants
Expired (Universitywide deadline)
Summer semester (2027)
Deadlines for International Students from the European Union
15.11.2026 - 15.01.2027
Deadlines for international students from countries that are not members of the European Union
15.11.2026 - 15.01.2027
Application deadline for Germans and inhabitants
15.11.2026 - 15.01.2027 (Universitywide deadline)
Languages of instruction
Main language
German
Further languages
English