The Bachelor's degree programme in Business Administration/ Trade and Service Management (part-time) is a business administration programme with industry-specific specialisations. The aim of the programme is to acquire the necessary business management knowledge and skills to develop suitable solution concepts for problems in operational practice and to subsequently implement these successfully. International references are also considered, and the values and norms of today's economic systems and the associated behaviour patterns are reflected.
In the first study phase, the business management fundamentals are laid, followed by their transfer, consolidation and application.
Upon successful completion, the academic degree "Bachelor of Arts" (B.A. for short) is awarded. This degree also qualifies for further Master's degree programmes.