Reach customers via digital channels, put companies in the right light with clever PR strategies or undertake internal communication with employees: the activities in the communication industry are diverse and exciting. With the degree programme with vocational and academic elements in Communication & PR, you will prepare yourself specifically for this. Among other things, you will acquire skills in all areas of communication and media genres – both online and offline. In addition, you will learn professional texting and the use of current software tools. You will learn all about the practical side of the profession during the course: on the basis of case studies and during your work at your practice partner.

In the study model "myStudium" degree programme with vocational and academic elements you will study and learn the theory independently using digital learning formats – for example with our AI learning assistant Syntea. Optionally, you can participate in weekly virtual accompanying courses as well as use other interactive live formats to deepen your knowledge.

General or subject-specific higher education entrance qualification

Without a school leaving certificate confirming general or subject-specific higher education entrance qualification (Fachabitur), entry is possible, if you have the following:

- completed at least two years of vocational training and at least three years of professional experience in the profession you have trained in
- successful passing of the Master Craftsperson’s examination
- successful completion of a course as a state-certified Technician or state-certified Business Economist