Digitalisation, international competition and the development of supply chains: trade is currently facing major challenges. In the degree course in Business Administration – Specialisation in Trade Management, you will learn how to successfully tackle these challenges and make trade companies future-proof and competitive. You will explore business topics such as market research and analysis, marketing as well as human resources and organisation. You will also acquire industry-specific expertise, for example in the fields of customer relationship management and international commercial, corporate and tax law. You will apply what you have learned directly at your practice partner.

In the degree programme with vocational and academic elements at the IU, you will study in one of the following two study models. In the degree programme with vocational and academic elements, lectures take place on two days per week on campus – occasionally also online via live video conference. Students then reinforce what they have learned using the learning materials. The "myStudium" degree programme with vocational and academic elements combines flexible self-study with digital learning formats. You will acquire the theory independently via myCampus – supported by innovative learning materials and Syntea, your personal AI learning assistant. Optionally, you can participate in weekly virtual accompanying courses as well as use other interactive live formats to deepen your knowledge.

General higher education entrance qualification, or subject-specific higher education entrance qualification

Entry is possible without a school leaving certificate giving right of entry to higher education (Abitur or Matura) or subject-specific higher education entrance qualification (Fachabitur or Fachmatura), if you meet one of the following requirements:

- completed at least two years of vocational training and at least three years of professional experience in the profession you have trained in
- successful passing of the Master Craftsperson’s examination
- successful completion of a training course to become a state-certified technician : or state-certified business economist