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Digital Media Marketing - degree programme with vocational and academic elements dual system, including practical semester

Degree
Bachelor of Science
Bachelor
Standard period of study (amount)
7 semesters
Location
Zweibrücken
Deadlines
expired (Germans and inhabitants)
expired (EU)
expired (Non-EU)
Please enquire

Overview and admission

Study Type

undergraduate

Admission semester

Winter Semester only

Area of study

Media Informatics

Annotation

The aim of the degree course is the professionally-oriented training of computer scientists with strong skills in marketing and the design of digital media. You will be able to develop ideas, visualise them and implement them in a customer-oriented manner. The successful presentation of brands and ideas on the web and social media is the goal.
With the qualification in computer science, marketing and media design, graduates of the Digital Media Marketing degree course are very well prepared both for working in interdisciplinary teams at existing companies and for starting their own businesses.
Students graduate with a Bachelor of Science (BSc) degree. Typical career paths include the marketing departments of companies, internet and graphic agencies, start-ups or self-employment. A contract with a company is required for enrolment in the degree programme with vocational and academic elements.
During the first or second semester, it is still possible to switch from the classroom course in "Digital Media Marketing" to the dual variant of the course.

Admission modus

Without admission restriction

More information regarding admission requirements

Lecture period

  • Winter semester 2026/2027: 28.09.2026 - 30.01.2027
  • Summer semester 2027: 30.03.2027 - 03.07.2027 (Universitywide lecture period)

Application deadlines

Winter semester (2026/2027)

  • Application deadline for Germans and inhabitants

    Expired

    Important: some degree programmes have an earlier application deadline (see homepage) Application deadlines for individual programmes may be extended.

  • Deadlines for International Students from the European Union

    Expired

    Important: some degree programmes have an earlier application deadline (see homepage) Application deadlines for individual programmes may be extended. No special deadlines for international applicants - application via Uni Assist

  • Deadlines for international students from countries that are not members of the European Union

    Expired

    Important: some degree programmes have an earlier application deadline (see homepage) Application deadlines for individual programmes may be extended. No special deadlines for international applicants - application via Uni Assist

  • Enrollment deadline for Germans and foreign students

    Expired

    Important: some degree programmes have an earlier application deadline (see homepage) Application deadlines for individual programmes may be extended.

Languages of instruction

Main language

German