Consumer Psychology and Market Research full time

Degree
Master of Science
Master
Standard period of study (amount)
3 semesters
Location
Wernigerode
Deadlines
January 2027 (Germans and inhabitants)
December 2026 (EU)
December 2026 (Non-EU)

Overview and admission

Study Type

graduate

Admission semester

Summer and Winter Semester

Area of study

Marketing, Distribution

Focus

Marketing, Market Research, Product Research, Psychological Negotiation Management, Consumer Research

Annotation

- Applications for the 4-semester degree course variant in the winter semester.
- Applications for the 3-semester degree course variant in the summer semester.

Admission modus

Local admission restriction

More information regarding admission requirements

Admission requirements

For the 3-semester course variant:
University degree with 210 credit points (ECTS) and focus on Psychology, Economics or Business Psychology, completed with a grade of at least "good'

For the 4-semester course variant:
University degree with 180 credit points (ECTS) and focus on Psychology, Economics or Business Psychology, completed with a grade of at least "good".

Furthermore, sound knowledge of the English language is required. If German is not the native language of the applicant, adequate knowledge of the German language must be proven.

Lecture period

  • Winter semester 2026/2027: 15.09.2026 - 29.01.2027 (Universitywide lecture period)
  • Summer semester 2027: 16.03.2027 - 18.06.2027 (Universitywide lecture period)

Application deadlines

Winter semester (2024/2025)

  • Application deadline for Germans and inhabitants

    Expired

  • Enrollment deadline for Germans and foreign students

    Expired (Universitywide deadline)

    See application deadlines

  • Deadlines for International Students from the European Union

    Expired

  • Deadlines for international students from countries that are not members of the European Union

    Expired

Summer semester (2027)

  • Enrollment deadline for Germans and foreign students

    Until 15.01.2027 (Universitywide deadline)

  • Deadlines for International Students from the European Union

    Until 15.12.2026

  • Deadlines for international students from countries that are not members of the European Union

    Until 15.12.2026

  • Application deadline for Germans and inhabitants

    Until 15.01.2027

Languages of instruction

Main language

German

Further study programmes

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Study Mode:
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Deadlines:
expired (Germans and inhabitants)
expired (EU)
expired (Non-EU)

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Standard Period of Study:
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Deadlines:
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expired (EU)
expired (Non-EU)

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Standard Period of Study:
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Location:
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Study Mode:
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Deadlines:
March 2027 (Germans and inhabitants)
July 2027 (EU)
July 2027 (Non-EU)

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Bachelor
Standard Period of Study:
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Deadlines:
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expired (EU)
expired (Non-EU)

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These data have been kindly made available to the DAAD by the German Rectors' Conference.