Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Strategic Human Resources Management, Service Management, Leadership, Start-up Management, Digital Transformation, Sectoral Marketing

Annotation

Thanks to your versatile specialist knowledge in combination with your competencies in the methodological and media areas and as a strong personality, you are a sought-after specialist and manager in the field of marketing and sales. Thanks to your understanding of business administration, you can develop marketing and sales concepts independently, solve strategic questions analytically and ensure innovative marketing and sales solutions in a company. In national and international companies and organisations, you are responsible for the management of complex sales objects and the implementation of marketing campaigns. In addition, you make a significant contribution towards advancing the strategic direction of the company. By the way: as a student of this distance learning course, you will be able to participate in a three-week study session in Sacramento: the <a href="Das AKAD California Campus Program: Einzigartig in seiner Art target="_blank">California Campus Program</a>!

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

School-leaving certificate giving right of entry to higher education or entrance qualification for universities of applied sciences. If you do not have a school leaving certificate giving right of entry to higher education or an entrance qualification for universities of applied sciences, you can still study under certain conditions.

Tuition fees

319.00 EUR / Month

More information regarding tuition fees