Study Type

undergraduate

Admission semester

Admission only in the winter trimester

Focus

Internet and Social Media Marketing, Communication Policy and Advertising, Media Studies, Market Research and Statistics, International Marketing

Annotation

Do you want to successfully position brands and reach your target group with clear messages and creative campaigns? In the International Marketing Management degree programme, you will learn to recognise customer needs, design compelling brand identities and develop campaigns that resonate internationally. In-depth business administration knowledge and comprehensive skills in brand management and online communication will prepare you optimally for your career in international marketing.

Admission modus

Selection procedure / qualifying examination

Admission requirements

We do not "select" according to a traditional NC. Your extracurricular activities are just as important as your grades. To register for our admission procedure, please submit your curriculum vitae as well as your last half-year certificates if you are about to take your (subject) school leaving certificate, or apply with your (subject) school leaving certificate or a comparable international degree certificate.

Tuition fees

950.00 EUR / Month

Depending on the degree course and the form of study, the monthly tuition fees range from EUR 460.00 (degree programme with vocational and academic elements) to EUR 920 (full-time study). In the dual degree course, the dual practice partner companies pay the tuition fees and also often pay a training allowance.