Mediation of Business Administration and Economic content to transfer knowledge of Psychology into a corporate context and use it for this. On the one hand, the course enables students not only to evaluate companies based on sales and production processes, but also to make the working atmosphere and the dynamics of employee groups visible and measurable. On the other hand, to qualify for continuing degree programmes in the field of Psychology and / or Business Administration after completing the Bachelor's degree.

Opportunity to spend a semester abroad; Subjects or content relevant to studies are taught in English (e.g. human resource development); Opportunity to participate in international projects in cooperation with partner universities and integrated short-term mobility (e.g. USA, Mexico, Finland, Kazakhstan, Italy, etc.), regular International Teaching Weeks with international visiting lecturers involved in the courses of the university, opportunity to participate in international excursions

International Ataturk-Alatoo University, Kirgistan; HZ University of Applied Sciences, Niederlande

Subject-specific databases and statistics portals

Application-oriented research in the field of human resource management, socialisation and staff retention

Start-up lab at the university as a point of contact for questions on starting a business within Hof University of Applied Sciences offers help in developing a business idea and setting up a business; Start-up advice free of charge; Workshops and seminars on business planning for start-ups; Digital start-up centre Einstein1 on the university campus offers a start-up ecosystem and support in the further development of digital business ideas, assistance with financing issues and regular events and activities for networking with key stakeholders from business and politics; Regular Ideation Weeks

Diverse career opportunities in the areas of Business Administration and Economics as well as Psychology (e.g. mediator / coach, management consultant, marketing manager etc.)