Brand and Media Managementfull time

  • Master of Arts

    Master
    Degree

  • 3 semesters

    Standard period of study (amount)

  • Würzburg

    Location

  • July 2024 (Germans and inhabitants)

    July 2024 (EU), July 2024 (Non-EU)
    Please enquire

Overview and admission

Study Type

graduate

Admission semester

Winter Semester only

Area of study
  • Online Media
  • Marketing, Distribution
  • Media Management
  • Business Consultancy
Focus

Brand Management, Project Management, Social Media Marketing, Online Marketing, Communication, Brand Management, Business Models, Market Research, Brand Strategies, Media Strategies

Admission modus

selection by the HEI

Admission requirements

The following are mandatory: - A completed university degree in the disciplines of Brand Management, Media Management, Marketing Management, Business Administration - Average grade in the Bachelor's degree course of 2.5 or better - 210 ECTS Further selection based on the following criteria: - Relevant theoretical experience worth at least 20 ECTS in the areas of marketing, brands and/or media (evidenced by a completed form as well as meaningful grade overviews and/or module descriptions) - Relevant practical experience in the form of a full-time work placement of at least 20 weeks in the areas of marketing, brands and/or media (evidenced by meaningful work placement certificates and references) - Good to very good business administration knowledge, evidenced by courses in Business Administration, Economics, Statistics and Law. The final selection is made for more than 30 applicants who meet all of the criteria mentioned above using the grade average in the completed Bachelor's degree.

Lecture period
  • 01.10.2023 - 14.03.2024
  • 15.03.2024 - 30.09.2024

Application deadlines

Winter semester (2023/2024)
  • Deadlines for International Students from the European Union

    01.04.2024 - 15.07.2024 (Universitywide deadline)

    Please note the latest information at www.thws.de

  • Deadlines for international students from countries that are not members of the European Union

    01.04.2024 - 15.07.2024 (Universitywide deadline)

    Please note the latest information at www.thws.de

  • Application deadline for Germans and inhabitants

    01.05.2024 - 15.07.2024

    Please note possible deviations in the deadlines at www.fhws.de

  • Enrollment deadline for Germans and foreign students

    15.07.2024 (Universitywide deadline)

    Please note possible deviations in the deadlines at www.thws.de

Languages of instruction

Main language

German

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These data have been kindly made available to the DAAD by the German Rectors' Conference.

DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service