Marketing Intelligencefull time

  • Master of Science


  • 3 semesters

    Standard period of study (amount)

  • Pforzheim


Overview and admission

Study Type


Admission semester

Winter Semester only

Area of study

Marketing, Distribution


Marketing, User Experience, Marketing Research, Consumer Psychology, Statistics, Predictive Analytics, Management, Data Management

Target group

University degree in business or economics, business psychology, communication science or comparable degree programme


The interdisciplinary master's degree course in Marketing Intelligence prepares students to work in a digital, data-driven marketing environment. It provides skills in marketing and consumer psychology along with general management skills and a deep understanding of how to work with data. The Business School and the Industrial Engineering degree courses at Hochschule Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International).

Admission modus

selection by the HEI

Admission requirements

a university degree (Bachelor's degree) in a Business or Economic, Business Psychology or Communication Science course (or a similar course) with a final grade of good (2.5) or better\; Generally, with a total of 210 ECTS points. Pass in university’s own aptitude test (selection procedure) In the addition, the following language requirements must be met for admission: For applicants whose native language is not German, proof of appropriate German language skills at level D (according to the test of German as a foreign language) with a score of 4.5 is required. Applicants whose native language is not English have to demonstrate English language proficiency level B2** (in terms of the European reference framework), which is sufficient for active participation in English-language courses.

Application deadlines

Winter semester (2023/2024)
  • Deadlines for International Students from the European Union

    see application deadlines for new students

  • Deadlines for international students from countries that are not members of the European Union

    see application deadlines for new students

  • Application deadline for Germans and inhabitants

    Not applicable

  • Enrollment deadline for Germans and foreign students

    See application deadlines

Tuition fee

Languages of instruction

Main language


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service