Business Administration and Cultural, Leisure, and Sports Managementdual system, including practical semester, full time
- Degree
- Master of Arts
- Master
- Standard period of study (amount)
- 4 semesters
- Location
- Künzelsau
- Deadlines
- January 2026 (Germans and inhabitants)
- January 2026 (EU)
- January 2026 (Non-EU)
Overview and admission
Study Type
graduate
Admission semester
Summer Semester only
Area of study
- Business Administration
- Marketing, Distribution
- Sport, Event, Culture Management
Focus
Cultural Management, Culture Marketing, Leisure Management, Event Marketing, Event Management, Sports Management, Sports Marketing, Human Resources Management, Global Culture
Target group
Completed first degree in an economics discipline or a degree with business administration (at least 60 ECTS points) and culture, leisure or sports science content, honours degree (minimum grade of 2.5), additional improvement of the score through course-related practical experience through commercial practice (at least 20-week internship).
Admission requirements
Completed studies in an economic discipline or a course with Business Administration and cultural, leisure or sports science content (at least 60 ECTS economics), graduation exam (minimum grade 2.5)
Lecture period
- 10.03.2025 - 27.06.2025
- 22.09.2025 - 16.01.2026
Application deadlines
Summer semester (2025)
Enrollment deadline for Germans and foreign students
Until 15.01.2026 (Universitywide deadline)
Deadlines for International Students from the European Union
Until 15.01.2026
Deadlines for international students from countries that are not members of the European Union
Until 15.01.2026
Application deadline for Germans and inhabitants
Until 15.01.2026
Languages of instruction
Main language
German
Further languages
English