Study Type

graduate

Admission semester

Summer and Winter Semester

Focus

Retail Concepts, Value Management, Principles of retail operations, Market research and environment, Retail Branding and Store Marketing, Digital Marketing, Digital Commerce, Retail Locations and International Retailing

Target group

International students with a first degree and practical experience in the field of competence of retail and consumers.

Annotation

Proof of sufficient knowledge of the English language (level B2 of the Common European Framework).

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

Applicants must pass a selection procedure for the Master's degree course in Retail and Consumer Management.