Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Economics

Annotation

Solve complex technical and business administrastive tasks. Methodically accompany and shape technological change. Creatively develop future-oriented products. Technological and social change are the challenges of our time. Companies that want to operate successfully on the market in the long term must develop and design innovative products and business models that are in demand. A good idea needs to be evaluated and its marketing opportunity explored. Our fast-paced world is leading to shorter product life cycles, so creative process design will also provide a competitive advantage. Designing innovations, new technologies and business models is the focus of this interdisciplinary degree course. To this end, you will learn methods and design skills together with the solid tools of industrial engineering, such as mathematics, physics, business administration, sales/marketing, international and strategic management. You will gain in-depth essential knowledge for the successful design and marketing of innovations in the company or as an entrepreneur.

Admission modus

selection by the HEI

Admission requirements (Link)