BBA/International Marketinginternational course, full time, International degree

  • Bachelor of Science


  • 7 semesters

    Standard period of study (amount)

  • Pforzheim


Overview and admission

Study Type


Admission semester

Winter Semester only

Area of study
  • Business Administration
  • Marketing, Distribution

Marketing Management, Market Research, Marketing Instruments


International Marketing integrated into a well-founded Business Administration degree course Studying International Marketing in Pforzheim offers the unique combination of specific expertise in marketing, a broad Business Administration degree course and international exchange. As a Bachelor's degree with a double degree option, a global management degree course such as the Bachelor's degree in International Marketing offers the best conditions for a successful start to a career in an ever-changing global environment. Pros of the degree course: - Specialisation in marketing from the third semester: the specialisation provides in-depth knowledge in marketing sub-disciplines such as customer psychology, marketing strategy, branding, market research, advertising, communication, pricing, sales channels, etc. - Specialisation in marketing abroad or in Pforzheim: if you have a German higher education entrance qualification, you can spend your fourth and fifth semesters abroad at one or two of our partner universities with the option of an additional degree from the partner university ("double degree"). If you have a foreign higher education entrance qualification, you will usually remain in Pforzheim.

Admission modus

selection by the HEI

Admission requirements (Link)

Area of study
  • Partner institution: University of Ljubljana in Republic of Slovenia (International degree: Dipl. Ekon (un))
  • Partner institution: Ramon Llul IQS Business School, Barcelona in Kingdom of Spain (International degree: Bachelor International Marketing in Digital Economy)
  • Partner institution: ISCTE Business School Lissabon in Portuguese Republic (International degree: Bachelor in Management)
  • Partner institution: National University of Ireland, Galway in Ireland (International degree: Bachelor of Commerce)
  • Partner institution: Yuan Ze University in Taiwan (International degree: Bachelor of Business Administration)
  • Partner institution: Universität Tec de Monterrey in United Mexican States (International degree: Licenciado en Mercadotecnica)
  • Partner institution: ESC Clermont Graduate School of Management in French Republic (International degree: Bachelor in International Business)
  • Partner institution: Universitas Gadjah Mada Yogyakarta in Republic of Indonesia (International degree: Sarjana Ekonomi)
  • Partner institution: ESAN University Lima in Republic of Peru (International degree: Bachelor of Management and Marketing)
  • Partner institution: University of Wyoming in United States of America (International degree: Bachelor of Science in Marketing)
  • Partner institution: IESEG School of Management, Paris in French Republic (International degree: Bachelor of Business Administration (Grand Ecole Program))
Admission requirements

90% of study places are awarded via the university's internal selection procedure with the following selection criteria: Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows: Average grade in the university entrance exam (HZB) - 50 % Individual grades of the qualification for admission to higher education in Mathematics - 30% Individual grades of the qualification for admission to higher education in English - 20% Then a weighted grade for the selection procedure, determined as follows: Weighted overall grade for the qualification for admission to higher education - 70% Result of the academic ability test - 30% Participation in the academic ability test is voluntary\; it can improve your chances of gaining a place to study but can never lower them.

Application deadlines

Winter semester (2024/2025)
  • Deadlines for International Students from the European Union

    see application deadlines for new students

  • Deadlines for international students from countries that are not members of the European Union

    see application deadlines for new students

  • Application deadline for Germans and inhabitants

    Economics and Law as well as Engineering: > Bachelor's degree Winter semester 15.07. Summer semester 15.01. > Master's: For application deadlines, please refer to the website of the respective degree course. Design: > Bachelor's and Master's degree: Winter semester: 30.04. Summer semester 30 October

Tuition fee

Languages of instruction

Main language


Further languages


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service