The HSBA attaches particular importance to ensuring that students find excellent study conditions and feel comfortable at their university and in their company. On the one hand, the bright and friendly atmosphere and the modern technical equipment of the campus create optimal learning conditions. On the other hand, the university library contains all literature relevant to studies, databases and journals. Small course groups of max. 30 students.

The HSBA offers a large number of its programmes in English. The MSc Business Development has a particularly high percentage of international students. Students have the opportunity to spend a semester abroad or a summer school at an international partner university. A study excursion abroad is part of the curriculum for a large number of the programmes. Internationality is also important to the HSBA in teaching, so that international lecturers are also regularly invited.

Haaga Helia University of Applied Sciences, Helsinki, Finnland; BI Norwegian Business School, Oslo, Norwegen; Warsaw School of Economics, Polen; Hang Seng University of Hong Kong; SolBridge International School of Business, Daejong, Südkorea; University of Nottingham UNNC, Ningbo, China; Susquehanna University, Selinsgrove, USA; ESIC Valencia & Madrid, Spanien; Rotterdam Business School, Niederlande; Yeditepe Üniversiti, Istanbul, Türkei.

The Leibniz Information Centre for Economics is the HSBA central university library. The library also has accesses to: Commerce library (Chamber of Commerce) as well as the ek robotics library directly on campus. The modern seminar rooms are equipped with SMART Boards or projectors and, in some cases, with streaming modules for hybrid teaching. All university members use “HSBA Teams” as a learning and communication platform, as well as the Microsoft Office 365 package. Students and teaching staff can always keep track of their schedules and data via an internet portal (also available as a web app).

The HSBA combines application-oriented teaching with excellent research. Our research activities create added value for the economy and promote young academics with our cooperative doctoral programme in Hamburg. Research, continuing academic education and teaching are linked in the individual departments of the HSBA (these are: Finance & Accounting, Marketing Transformation, Strategy & Leadership, Technology & Markets). The research focus areas are "Business Ethics", "SMEs and Family Businesses" and "Digitalisation".

Diversity is of central importance to HSBA and is seen as a cross-cutting task across all areas of the university. The Diversity Concept and the Diversity Report, which is published annually, show all the goals and developments of the diversity work at HSBA. The Diversity Officer is committed to the equality of students, teaching staff and non-teaching staff. HSBA has a Sustainability Officer, who, in close cooperation with university management, looks at ideas on the issues, makes their own suggestions and is a central point of contact for everyone.