Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Advertising Conception, Marketing, Creative Strategies, Brand Design, Advertising Film / Photography / Design, Consumer + Advertising Psychology, Design Lab, Communication Sciences, Market Research, Content Strategies

Annotation

The B.A. degree Advertising & Brand Design is your entry into the international creative industry. You will learn to understand target groups and to address them successfully, to use texts and images consciously and purposefully and to confidently create excellent communication for different media. From market analysis, innovation development, strategic brand positioning and brand design to the development of powerful advertising campaigns, you will learn all the skills you need for an international career in companies, organisations and agencies. As a creative stage and important location for the creative industry, Berlin is your very special source of inspiration for future-proof and unique creation. You will carry out numerous projects with real partners under professional conditions, so you will already gain a wealth of practical experience during your studies.

Admission modus

Selection procedure / qualifying examination

Admission requirements

Portfolio with approx. 10 examples of your own creative work

EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine); Non-EU/EEA students pay per semester (EUR 4725/semester)