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Creative Communication and Brand Management

full time

  • Master of Arts


  • 3 semesters

    Standard period of study (amount)

  • Pforzheim


  • No information

Overview and admission

Study Type


Admission semester

Winter Semester only

Area of study
  • Communication Design
  • Marketing, Distribution

Consumer Research, Communications Research, Brand Management, Communication Management, Design Management

Target group

Graduates of business administration and design-oriented degree courses; academically trained practicing professionals from business administrative and creative fields


Study Brand Management: Master in Creative Communication & Brand Management at the Business School in Pforzheim Interdisciplinary Master for Creative Brand Management and Brand Communications. Graduates with a bachelor's degree in business administration/marketing and design studies become brand experts at the Business School in Pforzheim. The three-semester Master of Arts in Creative Communication & Brand Management (MCM) prepares you to take on management tasks at the interface between marketing and design, e.g. in advertising and design agencies as well as in brand management at brand manufacturers. The three-semester postgraduate Master of Arts in Creative Communication & Brand Management (MCM) is aimed at graduates of both business administration and design/creative studies. The Master's degree prepares you to take on management tasks in advertising and design agencies, in marketing communication as well as in brand and product management. The Business School and the Industrial Engineering degree courses at the University of Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International).

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

Degree from an economic course of study with a specialisation in Marketing or in a design-specific degree course or academic degree in another field and several years of career-specific experience in the field of Design or Marketing Communication Very good knowledge of German and English Selection interview

Lecture period
15.03.2021 - 02.07.2021

Application deadlines

Winter semester (2020/2021)
  • Deadlines for International Students from the European Union

    Expired (Universitywide deadline)

  • Deadlines for international students from countries that are not members of the European Union

    Expired (Universitywide deadline)

  • Application deadline for Germans and inhabitants

    Expired (Universitywide deadline)

  • Enrollment deadline for Germans and foreign students

    Expired (Universitywide deadline)

    as per letter of acceptance

Tuition fee

Languages of instruction

Main language


International office

Akademisches Auslandsamt/International Programs
Contact person

Student advisory service

Zentrale Studienberatung
Tiefenbronner Straße 65

Graduate contact

Hochschule Pforzheim Fakultät Wirtschaft und Recht
Tiefenbronner Str. 65

Prof. Dr. Fernando Fastoso