Study Type

undergraduate

Admission semester

Winter Semester only

Focus

Marketing Instruments, Marketing Management, Product and Performance Management, Brand Management, Customer Management, Online and Mobile Marketing, Corporate Communications, Social Media, International Marketing

Annotation

Marketing - on the basis of a sound business degree course The Bachelor’s degree in the Marketing degree course in Pforzheim offers a comprehensive insight into one of the most central functions of business management, namely the positioning and marketing of products, companies and brands. The degree course combines the various areas of marketing with a broad degree course of business administration, thus creating the best conditions for a successful career start. The Business School and the Industrial Engineering degree courses at the University of Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International), the world's leading accreditation institution. This is considered to be one of the most important awards and is outstanding confirmation at a global level of the quality of higher education in Economics.

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

90% of study places are awarded via the university's internal selection procedure with the following selection criteria: Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows: Average grade in the university entrance exam (HZB) - 50 % Individual grades of the qualification for admission to higher education in Mathematics - 30% Individual grades of the qualification for admission to higher education in English - 20% Then a weighted grade for the selection procedure, determined as follows: Weighted overall grade for the qualification for admission to higher education - 70% Result of the academic ability test - 30% Participation in the academic ability test is voluntary\; it can improve your chances of gaining a place to study but can never lower them.

Fees

Fees (Link)