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Applied Business Psychology

dual system, full time

  • Bachelor of Arts

    Bachelor
    Degree

  • 7 semesters

    Standard period of study (amount)

  • Weiden

    Location

  • January 2023 (Germans and inhabitants)

    January 2023 (EU), January 2023 (Non-EU)

Overview and admission

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Area of study
  • Personality Psychology
  • Business, Occupational, and Organisational Psychology
  • Business Administration
  • Business Management, Organization Management
Focus

Health Psychology, Cultural Psychology, Organisational Psychology

Annotation

How do people make economic decisions? What distinguishes your behaviour in markets, companies or certain industries? Which criteria influence consumer behaviour - and what can companies learn from it? How do you recognise suitable applicants? How do you successfully design change processes? If you are interested in these questions, our Bachelor of Applied Business Psychology is right for you. You will learn to apply psychological knowledge about human thinking, feeling, decision-making and acting to economic questions and facts. You use methods of empirical social research to investigate work and consumption-related issues. Among other things, you will develop concepts for consumer-oriented product design or change management. With this know-how, you can assess economic situations in a targeted manner and take on specialist and management tasks.

Admission modus

open admission

Lecture period
  • 01.10.2021 - 21.01.2022
  • 15.03.2022 - 08.07.2022

Application deadlines

Winter semester (2021/2022)
  • Application deadline for Germans and inhabitants

    01.05.2023 - 15.07.2023

    Special deadlines apply to postgraduate Master’s courses.

  • Deadlines for International Students from the European Union

    01.05.2023 - 15.07.2023

  • Deadlines for international students from countries that are not members of the European Union

    01.05.2023 - 15.07.2023

  • Enrollment deadline for Germans and foreign students

    Expired

    Enrolment is made online.

Summer semester (2022)
  • Application deadline for Germans and inhabitants

    15.11.2022 - 15.01.2023

  • Deadlines for International Students from the European Union

    15.11.2022 - 15.01.2023

  • Deadlines for international students from countries that are not members of the European Union

    15.11.2022 - 15.01.2023

  • Enrollment deadline for Germans and foreign students

    15.11.2022 - 15.01.2023

Languages of instruction

Main language

German

International office

International Office
Address
Kaiser-Wilhelm-Ring 23
92224
Amberg
Tel:
09621 / 482-0
Fax:
09621 / 482-4991
Email:
info@oth-aw.de
Web:
http://www.oth-aw.de/international/

Student advisory service

Zentrale Studienberatung Abteilung Weiden
Course guidance department Weiden

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These data have been kindly made available to the DAAD by the German Rectors' Conference.