Higher Education Compass

Find the right degree programme from over 21,000 offers in the Higher Education Compass of the German Rectors' Conference (HRK).

Find the right degree programme among over 21,000 courses in Germany

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Marketing Managementinternational course, full time

  • Master of Arts

    Master
    Degree

  • 3 semesters

    Standard period of study (amount)

  • Berlin

    Location

  • 16 days left (Germans and inhabitants)

    May 2024 (EU), May 2024 (Non-EU)
    Please enquire

Overview and admission

Study Type

graduate

Admission semester

Winter Semester only

Area of study

Marketing, Distribution

Focus

Empirical Methods in Marketing, Brand Management, Data-driven Marketing, Marketing Project, Current Issues, Marketing Strategy - Planning and Control

Target group

The consecutive course of study provides broad-based training in business administration with an application-oriented focus in marketing management. The curriculum, in particular, takes into account the increasing digitalisation of marketing and the greater role of brand management. Another thematic focus is on the acquisition and application of advanced market research skills.

Annotation

At least 50% of courses are conducted in English.

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

– Bachelor's degree or equivalent qualification – At least 210 ECTS points (applicants with 180 credit points must earn an additional 30 credit points through an integrated work placement, which lengthens the degree course by 1 semester) - Proof that courses from the area of Marketing equating to at least 15 ECTS credit points were completed in the previous degree - Very good English language skills that corresponds to at least level B2 of the Common European Framework of Reference for Languages (CEFR) which is recommended by the European Council (TOEFL iBT 87, IELTS 6.0, CAE, etc.) - Very good German language skills, corresponding to at least level B2 under the Common European Framework of Reference for Languages (CERF) as the European Council (German Language Diplom Level 2/TELC B2). This only applies to applicants who do not have German citizenship, whose native language is not German or who did not complete a Bachelor's in German. – Letter of motivation in English - CV in English

Lecture period
  • 01.04.2023 - 30.07.2023
  • 01.10.2023 - 11.02.2024

Application deadlines

Winter semester (2023/2024)
  • Application deadline for Germans and inhabitants

    15.04.2023 - 15.06.2023

    Please refer to the relevant degree course web page.

  • Enrollment deadline for Germans and foreign students

    Please refer to the relevant degree course web page.

  • Deadlines for International Students from the European Union

    15.03.2024 - 15.05.2024

    Please refer to the relevant degree course web page.

  • Deadlines for international students from countries that are not members of the European Union

    15.03.2024 - 15.05.2024

    Please refer to the relevant degree course web page.

Languages of instruction

Main language

German

Further languages

English

Address

DAAD Newsletter

Useful Links

DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service