Study Type

graduate

Admission semester

Winter Semester only

Focus

Empirical Methods in Marketing, Brand Management, Data-driven Marketing, Marketing Project, Current Issues, Marketing Strategy - Planning and Control

Target group

The consecutive course of study provides broad-based training in business administration with an application-oriented focus in marketing management. The curriculum, in particular, takes into account the increasing digitalisation of marketing and the greater role of brand management. Another thematic focus is on the acquisition and application of advanced market research skills.

Annotation

At least 50% of courses are conducted in English.

Admission modus

selection by the HEI

Admission requirements (Link)

Admission requirements

– Bachelor's degree or equivalent qualification – At least 210 ECTS points (applicants with 180 credit points must earn an additional 30 credit points through an integrated work placement, which lengthens the degree course by 1 semester) - Proof that courses from the area of Marketing equating to at least 15 ECTS credit points were completed in the previous degree - Very good English language skills that corresponds to at least level B2 of the Common European Framework of Reference for Languages (CEFR) which is recommended by the European Council (TOEFL iBT 87, IELTS 6.0, CAE, etc.) - Very good German language skills, corresponding to at least level B2 under the Common European Framework of Reference for Languages (CERF) as the European Council (German Language Diplom Level 2/TELC B2). This only applies to applicants who do not have German citizenship, whose native language is not German or who did not complete a Bachelor's in German. – Letter of motivation in English - CV in English