Studientyp

weiterführend

Zulassungssemester

Zulassung im Sommer- und Wintersemester

Schwerpunkt

Retail Concepts, Value Management, Principles of retail operations, Market research and environment, Retail Branding and Store Marketing, Digital Marketing, Digital commerce, Retail Locations and International Retailing

Zielgruppe

International students with a first degree and practical experience in the field of competence of retail and consumers.

Anmerkung zum Studiengang

Proof of sufficient knowledge of the English language (level B2 of the Common European Framework).

Zulassungsmodus

Keine Zulassungsbeschränkung (ggf. mit Anmelde- oder Auswahlverfahren)

Weitere Informationen zu Zugangs- und Zulassungsbedingungen

Zulassungsbedingungen

Applicants must pass a selection procedure for the master's degree course in Retail and Consumer Management.