Université Toulouse 1 Capitole, Toulouse School of Management (TSM)
All mandatory courses are held in English. French and German courses are offered in both universities. With additional online self-learning classes from the Franco-German University, students can improve their language skills in French and German.
Application period: 1 April to 15 June for the following winter semester.
Further information is available on the website.
Business Administration – specialisation in Digital Customer Experience & Service Design, supported by the FGU - French-German University
After completing the double degree, students will receive two diplomas from two top universities – a Master of Science in Business Administration from the Catholic University of Eichstätt-Ingolstadt and a Master's in “International Marketing of Innovation” from Toulouse School of Management. Both programmes are closely intertwined and offer in-depth knowledge of marketing and service management, especially regarding the topics of digitalisation and innovation. As customer experience gains more importance in companies, it is necessary for managers to be competent in those fields. The Master's specialisation in “Digital Customer Experience & Service Design” is a fully integrated study programme where students spend half of their studies abroad in France. They will study alongside French students throughout the entire course of studies, at the Ingolstadt campus as well as in Toulouse. Through this deep integration, students develop profound language proficiency in German, French and English, which will go far beyond the level acquired during a usual semester abroad.
Students of the programme acquire knowledge of technology-driven marketing and service management over four semesters. They start with a semester at the University in Toulouse and then transfer to the Ingolstadt School of Management for their second and third semester. During the fourth semester, students complete a six-month internship and work on their Master’s theses.
After completion of the programme, students are well equipped to take senior jobs in the following roles and fields: product manager, customer experience manager, e-marketing, community manager, E-CRM manager, and e-marketing manager. Because the programme offers a good mixture of theoretical and practical modules, it is also possible to enrol in a PhD programme and focus on research.
Your advantages of choosing a programme supported by the FGU:
You will start your studies with a semester at the University in Toulouse and then transfer to the Ingolstadt School of Management on the Ingolstadt campus of the KU Eichstätt-Ingolstadt for your second and third semesters. During the fourth semester, you will be working on your Master’s thesis, and this can be done in cooperation with a business if you wish to do so. Additionally, you will deepen your experience of the business world in an internship in France or another French-speaking region. This offers you the flexibility to intern in a company in regions such as Romandy, Canada or Africa and thereby broaden your horizons.
Students learn the basics of digital marketing and service management in required modules during the first, second and third semesters in Toulouse and Ingolstadt. Digital transformation is a central topic involved in all these modules. The broad range of topics allows students to acquire a broad range of skills that are relevant for their later careers. Some mandatory courses are:
In the second and third semester at WFI, students choose elective modules worth 30 ECTS credits. They can choose from a diverse pool of modules from the faculty’s other specialisations in Entrepreneurship, Business Analytics and Operations, Finance or Corporate Management. Students can thus flexibly supplement their studies according to their interests.
Course types include, for example, lectures and exercises, practical projects, or research-oriented seminars. Group work is a huge part of the courses at both TSM and WFI and leads to a close interaction with other students. Courses like a market game simulation or a challenged-based course on innovation offer new types of learning experiences, which deepen the understanding of the topics through a hands-on approach.
PDF DownloadThis programme is a double degree Master’s programme in which students acquire both a German and a French Master’s degree.
First semester: courses at Toulouse Management School, France
Fourth semester: mandatory internship in a francophone country
A six-month internship is an integral part of the double-degree Master's programme: In the fourth semester, students do an internship in France or in a francophone country, e.g. French-speaking areas in Canada, Africa, Switzerland.
For their internship abroad, but also for their stay in Toulouse, students can apply for Erasmus funding (among others).
71 EUR per semester
Approximately 750 to 800 EUR per month (including accommodation)
Please note that KU has two campuses in two different cities. The cost of living might be lower in Eichstätt and higher in Ingolstadt, depending on the accommodation (e.g. in a student residence or from a private landlord).
Mobility Allowance on behalf of FGU
The FGU mobility allowance can be combined with Erasmus+, other scholarships or BAföG grants for studies abroad.
FGU's Company Scholarship Programme
FGU works together with leading companies of different sectors. Each partner annually offers one or more scholarships to FGU students. More information is available here.
Prerequisites
First qualifying degree in the field of business studies, business administration, economics or a very similar field obtained at a university in Germany or abroad.
Applicants who have obtained their first university degree (Bachelor's degree or comparable) outside the Europe Union must now prove that they have passed the Graduate Management Admission Test (GMAT) with a score of 620 or better. The score report must be submitted at the time of application.
In addition to the existing Academic Evaluation Offices in China and Vietnam, the Academic Evaluation Office India (ff. APS) has been established. All prospective students with educational certificates acquired in India must already submit a so-called APS certificate at the time of application!
Applicants to this specification should be aware that the programme includes a mandatory stay of study at the Toulouse School of Management (France). This is not an MBA, but a Master of Science programme.
Proof of prior knowledge in
A strong one-page statement of purpose essay (written either in German or in English) on why you are applying to this specific programme, including the fit with your long-term goals. Specific questions to guide the essay are asked during the application process.
Number of places
Number of places: ten (including international students)
Documents
Here you can download our brochure with the most frequently asked questions regarding your studies at KU and in Germany, the requirements, the preparation, financial issues and more.
Application period: 1 April to 15 June for the following winter semester.
Further information is available on the website.
It is possible to find a job as a student assistant ("Hiwi") by contacting professors and university departments directly. Information on current job vacancies can also be found on the website of each chair.
There are also different offers for temporary part-time jobs outside the university, for example, in restaurants or in shopping malls. Eichstätt and Ingolstadt are the cities with the lowest unemployment rates in Germany.
The International Office at the KU offers a housing service. It helps international students find accommodation, and it facilitates the contact between students and the future landlord or landlady. This service is free of charge. However, a housing service deposit is charged, and this will be refunded at the end of your rental contract. Please find more information on housing at the KU here.
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