The DAAD funds the development and introduction of high-quality, internationally competitive study and research programmes for qualified foreign students, (post)graduates, academics and researchers who, for their part, contribute to the outstanding teaching and research offered in Germany. The DAAD also encourages the creation of hospitable frameworks for foreigners (status and work permit legislation, guidance-counselling, and much more) and helps higher education institutions position themselves in the international "education market" by carrying out information and advertising campaigns. Germany can only maintain and develop the quality of its academic, science and research institutions by working together with the best foreign students, (post)graduates, academics and researchers.
Since the mid-1990s and the conception of two "Action Programmes", the DAAD has developed a number of institutional structure-building programmes which aim to make German higher education, science and research more attractive to the international students and academics. These programmes serve to improve the content of study and research offerings, to make "customer-oriented" improvements to the legislative frameworks for foreign guests and, finally, to professionalise the information and marketing activities of Germany's higher education institutions. Chapter 5 of the full Annual Report (available in German only) outlines these programmes.