The following are mandatory:
- A completed university degree in the disciplines of Brand Management, Media Management, Marketing Management, Business Administration
- Average grade in the Bachelor's degree course of 2.5 or better
- 210 ECTS

Further selection based on the following criteria:

- Relevant theoretical experience worth at least 20 ECTS in the areas of marketing, brands and/or media (evidenced by a completed form as well as meaningful grade overviews and/or module descriptions)

- Relevant practical experience in the form of a full-time work placement of at least 20 weeks in the areas of marketing, brands and/or media (evidenced by meaningful work placement certificates and references)

- Good to very good business administration knowledge, evidenced by courses in Business Administration, Economics, Statistics and Law.

The final selection is made for more than 30 applicants who meet all of the criteria mentioned above using the grade average in the completed Bachelor's degree.