PR Management and Journalism (Media Management)full time

  • Bachelor of Arts


  • 7 semesters

    Standard period of study (amount)

  • Hamburg


Overview and admission

Study Type


Admission semester

Summer and Winter Semester

Area of study
  • Journalism
  • Communication Studies
  • Online Media
  • Digital Media
  • Marketing, Distribution
  • Media Management

Media Economics, Communication, Media Economics, Platform Economics, Editorial Workshop, Social Media, Editorial management, Media Psychology, Data Journalism and Artificial Intelligence, Cross-Media


Our Media Management degree course with a focus on PR Management and Journalism strengthens your expertise in the fields of media and communication management and makes you a professional in the conceptual design, management and distribution of digital content on a wide variety of channels. You will become adept at dealing with various journalistic text forms, become familiar with interview techniques and press standards and know how to protect your sources and intellectual property. With us, you will learn how to research trustworthy information and recognise fake news as well as how to create a content strategy for successful, integrated cross-media communication. In projects with fellow students from your own and other degree courses, you will learn about working with editorial and content management systems and about how editorial teams work together and you will become familiar with rights and obligations when publishing offline and online content. New “data-driven” journalism, which deals with virtual reality and machine learning as well as their opportunities and risks, is just as much a part of the curriculum as the topics of media ethics, influencer marketing, brand management, user-generated content, hate speech and corporate social responsibility. Your public relations and journalism knowledge is supported by economic modules in areas such as Business Administration, Leadership, Human Resources and Finance. You will also get to know digital and sustainable business models, learn more about project and change management and broaden your horizons in elective modules and in your work placement or semester abroad.

Admission modus

open admission

Admission requirements (Link)

Application deadlines

Winter semester (2022/2023)
  • Application deadline for Germans and inhabitants

    no application deadlines (until the beginning of lectures)

  • Deadlines for International Students from the European Union

    Enquire at the university

  • Deadlines for international students from countries that are not members of the European Union

    Enquire at the university

  • Enrollment deadline for Germans and foreign students

    Any time

Tuition fee


690.00 EUR / Month

Fees (Link)

EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine); Non-EU/EEA students pay per semester (EUR 4140/semester)

Languages of instruction

Main language


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service