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Digital Businesswith integrated professional experience, dual system, including practical semester, full time

Degree
Bachelor of Arts
Bachelor
Standard period of study (amount)
7 semesters
Location
Weiden
Deadlines
July 2026 (Germans and inhabitants)
July 2026 (EU)
July 2026 (Non-EU)
Please enquire

Overview and admission

Study Type

undergraduate

Admission semester

Winter Semester only

Area of study

  • Information Systems and Management
  • Business Administration
  • Trade and Industry
  • Economic Sciences, Economics
  • Data Science

Focus

Innovation & Process Management, E-Commerce & Retail Management, Analytics & Data Management

Annotation

Are you enthusiastic about the retail sector, would you like to work as a multichannel manager in the sought-after e-commerce market, or would you like to work as a project or innovation manager in the service business of large industrial companies? Or do you want to learn how data becomes knowledge, how machines learn and how the necessary software and IT development works? Then we recommend that you study the Bachelor's degree in Digital Business at our university. With the courses on offer in - E-Commerce & Retail Management - Innovation & Process Management - Analytics & data management you will not only receive sound training in Business Administration, but also specialist knowledge with which you can master the specific requirements of business and digitisation immediately after completing your degree.

Admission modus

Without admission restriction

Admission requirements

Higher education entrance qualification certificate

Lecture period

  • 01.10.2025 - 17.01.2026
  • 15.03.2026 - 08.07.2026

Application deadlines

Winter semester (2025/2026)

Tuition fees

Tuition fees

Fees were eliminated in Bavaria for the winter semester 2013/2014.

Languages of instruction

Main language

German