A key aspect of global management is to develop and implement business strategies that take into account both local and global market opportunities and trends. This requires a deep understanding of cultural differences and the competitive landscape in order to meet the needs of a networked, global community and to develop and utilise entrepreneurial competitive advantages. In globally active companies, global project teams are just as frequently active in all business fields. The focus of the programme is on the German and European market together with German and English as well as a further foreign language for students with a German language entry requirement. The programme is primarily aimed at international students looking to start their career in Germany.
The programme consists of four semesters of full-time study in English in a combination of online and attendance phases.

- University degree from a domestic or international university in a Business degree programme worth at least 180 ECTS credits with an overall grade of "good" or better or a comparable domestic or international degree.
- Graduates of an economics-related degree programme can be admitted upon application to the Examination Committee. The admission requirement is successfully completed modules totalling at least 45 ECTS credits in the field of Business Administration.
- Language skills in English corresponding to language level C 1 of the Common European Framework of Reference for Languages.
- Note on English language skills: certificates are often issued at the home university that confirm the level achieved in accordance with the CEFR. Please enquire at your home university, as it is not uncommon for the level you have reached to be confirmed only on request. Proof can be provided by taking a TOEFL test or other test formats (Cambridge Certificate, IELTS, LCCI, TELC, TOEIC).