Online Marketing & Marketing Management (dual)with integrated professional training, dual system, distance studies, including practical semester

  • Bachelor of Arts


  • 7 semesters

    Standard period of study (amount)

  • Düsseldorf


Overview and admission

Study Type


Admission semester

Summer and Winter Semester

Area of study
  • Business Administration
  • Marketing, Distribution

Online Marketing, Social Media, Corporate Communications, Brand Communication, Advertising and Media Psychology, Marketing Management, General Management, Marketing

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

The dual Bachelor's degree programme in 'Online Marketing & Marketing Management' requires entering into a contractual cooperation with a training company. The IST University of Applied Sciences will be happy to advise you on choosing an appropriate practice partner. In order to be admitted to the degree course, you have the general higher education entrance qualification, university of applied sciences entrance qualification or an equivalent school leaving certificate. Even without this qualification, you have the opportunity to study at the IST University of Applied Sciences. You must have at least 2 years of professional training and a master craftsperson's certificate or advanced continuing education (e.g. as a Chamber of Commerce and Industry (IHK) business administrator) or You must have completed at least 2 years of professional training and can prove at least 3 years of professional experience.

Lecture period
  • 01.04.2024 - 30.09.2024
  • 01.10.2024 - 31.03.2025

Application deadlines

Winter semester (2024/2025)
Application deadline for Germans and inhabitants

Not applicable

Tuition fee


349.00 EUR / Month

Fees (Link)

Languages of instruction

Main language


DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service