Business Administration and Cultural, Leisure, and Sports Managementfull time

Degree
Bachelor of Arts
Bachelor
Standard period of study (amount)
6 semesters
Location
Künzelsau
Deadlines
July 2026 (EU)
July 2026 (Non-EU)

Overview and admission

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Area of study

  • Business Administration
  • Marketing, Distribution
  • Sport, Event, Culture Management

Focus

Cultural Management, Culture Marketing, Leisure Management, Event Marketing, Event Management, Sports Management, Sports Marketing, Sponsoring, Marketing

Annotation

"In addition to a sound business education, the degree course, with specialisations in 'Culture and Leisure Management' and 'Sports Management', prepares students for attractive professional fields in the respective industries. Employment in a traditional field of business administration is also open to every graduate. The course of study is based on an optimal combination of theory and practice to prepare graduates for a successful start to their careers. The degree course has been operating successfully on the education market for over 25 years and has a national and international network with decision-makers in the industry. The training, which is strongly marketing- and business-oriented, offers graduates numerous modern, interesting and future-oriented career opportunities in the fields of culture, leisure and sports and the event industry. " You can also study this degree course in an orientation semester. Further information at https://www.hs-heilbronn.de/de/orientierungssemester

Admission modus

Local admission restriction

More information regarding admission requirements

Lecture period

  • 22.09.2025 - 16.01.2026
  • 09.03.2026 - 26.06.2026

Application deadlines

Summer semester (2026)

  • Deadlines for International Students from the European Union

    Until 15.01.2027

  • Deadlines for international students from countries that are not members of the European Union

    Until 15.01.2027

Winter semester (2025/2026)

  • Deadlines for International Students from the European Union

    Until 15.07.2026

  • Deadlines for international students from countries that are not members of the European Union

    Until 15.07.2026

Languages of instruction

Main language

German

Further languages

English