Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Sport Tourism, Digital Transformation, Start-up Management, Leadership, Principles of Strategic Marketing & Marketing Mix, Strategic Human Resources Management, International Business, Sectoral Marketing, Global Communication, Coaching and Change Management

Annotation

Society is enthusiastic about sport. From an economic point of view, there is a great need for specialists who also have in-depth knowledge of business administration in addition to their passion for exercise. Continued success in sports and fitness, from private to professional sports, requires people who possess this combination of competence and enthusiasm. Your sporting nature is geared towards constant movement and you will feel comfortable in a dynamic working environment. You are a proponent of exercise as a crucial part of life and this degree course gives you the opportunity to combine your passion with economic know-how, opening up a variety of career opportunities. Your degree course will make you fit in terms of both business as well as sports and psychosocial aspects. You ensure that the sports sector is not only attractive, but also financially viable. Sports economics and sports law are included in your concepts for product development and service design. As an internationally sought-after specialist for the diverse sports sector, you will be able to work in a variety of fields, including management, organisation, planning and marketing, development of service offers and products for sports associations, clubs, agencies and the sports industry, marketing and PR/public relations for sports goods companies/service offers, sports advertising and sponsoring in agencies, quality management in sports projects, the tourism industry, management of company sports departments and other sports-related tasks in non-profit and for-profit institutions. By the way: as a student of this distance learning course, you will be able to participate in a three-week study session in Sacramento: the <a href="Das AKAD California Campus Program: Einzigartig in seiner Art target="_blank">California Campus Program</a>!

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

School-leaving certificate giving right of entry to higher education or entrance qualification for universities of applied sciences. If you do not have a school leaving certificate giving right of entry to higher education or an entrance qualification for universities of applied sciences, you can still study under certain conditions.

Tuition fees

319.00 EUR / Month

More information regarding tuition fees